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Patrick Carroll

What Is llms.txt? Webflow’s New AI-Friendly Standard Explained

Aug 29
6 Mins

Unlocking AI-Friendly Websites: Webflow’s New llms.txt Feature + Real-World Examples

Webflow now supports a new, lightweight standard called llms.txt a structured text file at yourdomain.com/llms.txt that helps AI tools like ChatGPT, Claude, or Perplexity better discover and parse your site. Think of it as a sitemap for Large Language Models structured with Markdown to guide learning models directly to your most valuable content.

What Is llms.txt and why you should care?

  • Invented by Jeremy Howard, llms.txt is a proposed standard specially designed for AI models, not just for search engine bots. It helps LLMs better understand your site by providing a simplified, structured content summary.
  • Unlike robots.txt or sitemap.xml, llms.txt delivers human and machine readable content, formatted in Markdown to provide context, summaries, and meaningful navigation for AI systems.
  • It offers:
    • Control & clarity - you decide what AI models see.
    • Efficiency - fewer tokens wasted on noise like ads or scripts.
    • Future-proofing - positions your site well as AI-driven discovery grows.
Image credit: Webflow

Example: How an llms.txt Structure Looks

Here’s a simplified version:

Quick Start: Uploading llms.txt in Webflow

  1. Draft your llms.txt file using Markdown. Keep it under 100 KB and encoded in UTF-8.
  2. Go to Site Settings → SEO in your Webflow dashboard. Find the llms.txt upload section. Upload and save.
  3. Publish your site. The file will appear at https://yourdomain.com/llms.txt (note: not available on staging domains).

Why You Need llms.txt Now

Benefit Impact for Your Site
AI Visibility Boost Your content surfaces better in AI-powered summaries.
Structured Content Helps generative models cite, summarize, and recommend accurately.
Ahead of Competitors Few have adopted it—early adopters may gain an edge.

Final Word

Adding an llms.txt file is a low-cost, high-potential step toward better alignment with the AI-first web. Whether implemented manually or via dynamic tools, it's a smart move for anyone producing meaningful documentation or content.

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